Advent at the Weinviertler cellar lanes

The time before Christmas is very popular for travelling. Many Christmas markets find place in cellar lanes, which are very tipical for the region. At the beginn oft this project the overnight stays are very few during this period. To increase the overnight stays we want to offer special package to our guests. People visit two Christmas markets, enjoy a delicious meal, stay two nights in a hotel or vineyard. Additionally, guest will get special „Weinviertel“ Christmas cookies as a give away . Cellar lanes were productionsites for wine. They lost their relevance a bit, so a new function have to be found. This was the chance to establish Christmas markets in this areas. The aim of the product design and development should be an added value to the region of Weinviertel.

Following tasks are included in the project:

· improvement and qualification of Christmas markets

· research and revival of Weinviertler traditions and rituals

· workshop and study of best practise examples

· set up of group tourism

· active product marketing measurements

· creation of advertising material

· fotoshooting

Projektträger: Weinviertel Tourismus GmbH, Poysdorf
Projektlaufzeit: 10.09.2015 - 29.03.2018

Download: Projekt-Factsheet

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