LEBENS.wertes Weinviertel - A region as an attractive and modern living space!

Through close cooperation with local youth organizations and the district offices of the Lower Austrian Chamber of Commerce, the project has made a lasting contribution to establishing itself in the region. An important success was the continuous advice and support provided to the municipalities in the implementation of measures that ensured the long-term effectiveness of the initiatives and had a positive impact on regional development. The focus was on promoting a modern and liveable environment, especially for the younger generation. The developed master plan for an attractive village and town life aimed to expand the range of offers for young people and to position the region as a sustainable living space.

As part of the project, numerous initiatives were launched to promote youth and volunteer work. Creative concepts, such as job application videos that showed young people new career prospects and short videos presenting leisure activities in the region, helped to make the existing range of activities more visible and increase interest in the region. This made it clear to young people that there are also numerous opportunities in rural areas. At the same time, the focus was placed on voluntary work, which promoted community ties and social commitment in the municipalities.

Another central component of the project was the regional marketing strategy. Professional image photos, brochures and social media campaigns were used to present the eastern Weinviertel as a liveable and sustainable location. Creative measures such as an Advent calendar or seasonal calendar highlighted the diversity of the region and raised awareness of its special features and traditions.

In addition, training courses and workshops were held for community representatives and volunteers, providing valuable specialist knowledge and contributing to the long-term development of the region. Particularly in the areas of legal protection for associations and the integration of newcomers, the ability to act and the social network were strengthened through targeted further training.

The relaunch of the website and regular security updates ensured that the region's digital presence was modern and effective. The reach and perception of the region was continuously improved through ongoing performance reviews and the analysis of marketing measures.

Overall, the project has made a significant contribution to the further development of the eastern Weinviertel by implementing concrete measures to improve the quality of life as well as providing long-term impetus for the social and economic development of the region. The close cooperation with the municipalities and the large number of initiatives have brought about lasting change and strengthened the region as a modern, liveable location.

Projektträger: LEADER Region Weinviertel Ost, Wolkersdorf im Weinviertel
Projektlaufzeit: 19.12.2021 - 30.12.2024

Download: Projekt-Factsheet