Raising awareness and providing information on regional products among the general public

There’s a whole host of regional products to discover in the Weinviertel region. We have introduced a number of measures to give our regional products the recognition they deserve and let people know about the diversity available in our region. For example, we have released a number of short videos that explore the stories behind products from the Weinviertel region. The Weinviertel food pyramid demonstrates just how much variety our region offers. It’s almost possible to survive solely on regional products for your daily needs! Our delicacy calendar provides a handy overview of which times of the year individual fresh produce from KOSTBARES Weinviertel are available. Visit www.kostbares-weinviertel.at to find out more about our regional focus, seasonal goods, nutrition along with tips, facts and figures. While you're there, be sure to check out our Weinviertel apricot recipes to discover just how versatile the Weinviertel apricot is.

Raising awareness for regional products among children

One of our goals is to raise awareness for Weinviertel products starting at a young age. In 2017, we asked primary schools to take a closely look at Weinviertel products as part of the lunch box detectives idea competition. The initiative couldn’t have gone better. In 2022, primary school students wrote creative pieces on the topic of ‘Following the tracks of the Weinviertel apricot'. We gave local children craft materials with Betty Bernstein and Lotte the sheep as well as a craft sheet featuring the Weinviertel food pyramid.  We also partnered up with ambassadors from the local farming industry to develop two-hour workshops to teach the children about regional products in a fun, engaging manner.

We put KOSTBARES Weinviertel business and products centre stage

In 2017, producers from the Weinviertel region showcased their products to the Viennese public at the ’Das KOSTBARE Weinviertel zu Gast in der Markterei’ event organised by LEADER. We also participated in the numerous Weinviertel DAC presentations and to present Weinviertel products at a fitting presentation platform. The Weinviertel summer delicacy tour has been organised in partnership between the Weinviertel tourism board, the LEADER Region Weinviertel-Manhartsberg and us. As part of this, the participating businesses open their doors and invite the public to get to know their products.  Regional products are more popular than ever. Just as popular among consumers is getting a look behind the scenes of a business. We help producers offer great business experiences.

Making regional products more available

Our goal is to make Weinviertel products more available than ever. For example, with our ‘kost.bares’ initiative, we invite people from the region to submit concepts for marketing opportunities. This lead to the creation of Gmoabauernlodn in Niederkreuzstetten. We help local suppliers and restaurateurs include Weinviertel products in their products range and cuisine. Our product database shows which products are available to local suppliers and restaurants with the click of a button. The direct price list query makes it simpler for local suppliers and restaurateurs to get in touch with producers and vice versa. In 2021 and 2022, roughly 300 advent calendars were filled with Weinviertel products for an even more memorable and unparalleled advent season.

Weinviertel product and recipe database

One of the main features of our website www.kostbares-weinviertel.at is the online product database, available in several versions, along with our recipe database. As things currently stand, our database boasts over 5,000 products from over 400 producers and marketersthroughout the eastern and western Weinviertel region.

In the recipe database, all you need to do is click on ingredients to see where they are available in the KOSTBARES Weinviertel. A number of different search filters allow you to tailor your database search to your requirements and find what you are looking for.

Projects launched to date
 

Our goal is to make Weinviertel products more available and closer to consumers than ever. The following projects contribute to this and were financed using LEADER funds:

• Gmoabauernlodn in Niederkreuzstetten
• Regional-Regal Stoiber in Laa/Thaya
• Schmankomaten Hauser
• Dorfladen Schönkirchen-Reyersdorf
   
• Erlebnisbetrieb Hummel
• Erlebnisbetrieb Neustifter
• Erlebnisbetrieb Schreiber