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Weinviertel in Vienna 2.0

Branding einer Wiener Straßenbahn mit dem Weinviertel Schriftzug im Jahr 2022
Straßenbahn Event in Wien im Jahr 2022 mit dem damaligen Landesrat Jochen Danninger, Landeshauptfrau Johanna Mikel-Leitner und dem Bürgermeister von Wien Michael Ludwig

Based on the successful project "Weinviertel in Wien", the project "Weinviertel in Wien 2.0" was started in parallel to further promote activities on the Vienna market. This project also had to be rescheduled several times due to the corona pandemic, but the project duration remained unchanged. The branding of 2 trams each in spring 2020, 2021 and 2022 was carried out as planned. The accompanying press event, on the other hand, had to be canceled again in both 2020 and 2021 after intensive preparatory work. The corona situation return to normal until 2022 and the press event finally took place with Governor Mikl-Leitner, Provincial Councilor for Tourism Jochen Danninger and Vienna's Mayor Michael Ludwig. On the other hand, due to the Corona Pandemic, the planned focus actions in the Weinviertel excursion destinations could not take place and therefore a more resilient measure was implemented. A guest magazine with the excursion destinations was designed and enclosed with the “Kurier” and “Die Presse” in Vienna. The accompanying online campaign was implemented as planned.

Projektträger: Weinviertel Tourismus GmbH, Poysdorf
Projektlaufzeit: 02.06.2019 - 29.09.2022

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