Kellergassen als Markenzeichen

In terms of tourism, the Weinviertler Kellergassen have long been chosen as THE trademark of Austria's largest wine-growing region. Anyone who pays a visit to the Weinviertel cannot avoid the mostly whitewashed press houses. Regardless of whether you are a cyclist, hiker or a lover of pleasure: the cellar lanes appeal to a wide variety of target groups of day-trippers and holidaymakers. They can be explored in a variety of ways - for example on a bicycle, as part of a (pilgrim) hike or at sociable cellar lane festivals.

 

However, customer inquiries show that there are often false expectations and that awareness-raising around the Weinviertel cellar lanes is necessary. Questions such as "When did the cellar alley open?" or customer feedback in the direction of "We were there, but no cellar was open!" illustrate the need to show excursion guests and holidaymakers the opportunity in advertising to show in what form Weinviertler Kellergassen can be experienced. This means that specific dates for cellar lane tours or cellar lane festivals must be brought into focus, or cycle and hiking trails that lead through cellar lanes must be highlighted.

Projektträger: Weinviertel Tourismus GmbH, Poysdorf
Projektlaufzeit: 17.11.2022 - 30.12.2024

Download: Projekt-Factsheet